NISSAN LEAF RESERVATIONS BEGINS APRIL 20, 2010Pool of 115,000 registrants gains first priority
In response to strong consumer demand, Nissan North America, Inc. (NNA) will begin taking reservations for the Nissan LEAF zero-emission, all-electric vehicle on April 20. The reservation process is a first step in securing a place on the list to purchase or lease a Nissan LEAF. The Nissan LEAF begins rolling out to select markets in December, and will be widely available in 2011.
In the United States, more than 115,000 people have formalized their interest in driving a Nissan LEAF by signing up for more information on NissanUSA.com. These registrants will be given priority in the reservation process. Consumers must be registered on NissanUSA.com by the end of today in order to be eligible for the early reservation process. Reservations will open to the general public on May 15.
"Early interest in the Nissan LEAF has been highly encouraging," said Brian Carolin, senior vice president, sales & marketing, NNA. "People from across the country have raised their hands to be among the first to drive home a Nissan LEAF. Consumers are pledging broad support for the first affordable electric vehicle for the mass market."
RESERVATIONS- Priority reservation instructions will be sent to early registrants by email between 1-6 pm EDT on April 20. The email will include an exclusive link enabling each person to start the reservation process.
- Through the link, the customer will create an account, configure his or her vehicle, and answer questions to complete a driving profile.
- Consumers will be asked to pay by credit card a $99 reservation fee, which is fully refundable.
- After placing a reservation, a customer will be able to indicate a preferred dealer.
- Consumers who reserve a Nissan LEAF will receive confirmation numbers. Nissan will provide individual updates for their reservations by June 30.
- Reservations are limited to one per household.
- Consumer inquiries about the reservation process can be answered at the Nissan LEAF call center, 1-877-664-2738.
April 20 also marks the date for the debut of a new website on NissanUSA.com to support the launch of the Nissan LEAF. The website will continue to serve as a resource about the most up-to-date information for the Nissan LEAF, including upcoming special events.
Including the $7,500 federal tax credit for which the Nissan LEAF will be fully eligible, the consumer's after-tax net value of the vehicle will be $25,280. The Manufacturer's Suggested Retail Price *(MSRP) for the 2011 all-electric, zero-emission Nissan LEAF is $32,780. Additionally, there is an array of state and local incentives that may further defray the costs, and increase the benefits, for owning and charging a Nissan LEAF. For example, a $5,000 statewide tax rebate is offered in California; a $5,000 tax credit in Georgia; a $1,500 tax credit in Oregon; and carpool-lane access in some states, including California. The lease price for the Nissan LEAF begins at $349 per month.
In North America, Nissan's operations include automotive design, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO2 emissions, cutting other emissions and increasing recycling. More information on the Nissan LEAF and zero emissions can be found at
www.nissanusa.com.
MSRP excludes applicable tax, title and license fees. Dealer sets actual price. Prices and specs are subject to change without notice.
>>>Reserve
Your Nissan LEAF<<<
NISSAN OF DOWNTOWN LA DELIVERS
AFFORDABLE SOLUTIONS FOR PURCHASE, LEASE OF ALL-ELECTRIC NISSAN LEAFAs low as $25,280 ($32,780 MSRP minus up to $7,500 federal tax credit)Lease world's first mass-marketed EV for $349 per month
March 30, 2010: Nissan of Downtown Los Angeles today announced U.S. pricing for the 2011 Nissan LEAF electric vehicle, which becomes available for purchase or lease in December. Nissan of Downtown LA will begin taking consumer reservations for the Nissan LEAF April 20, 2010.
Including the $7,500 federal tax credit for which the Nissan LEAF will be fully eligible, your after-tax net value of the vehicle will be
$25,280. The Manufacturer's Suggested Retail Price *(MSRP) for the 2011 all-electric, zero-emission Nissan LEAF is $32,780, which includes three years of roadside assistance. Additionally, there is an array of state and local incentives that may further defray the costs and increase the benefits of owning and charging a Nissan LEAF - such as a $5,000 statewide tax rebate in California and carpool-lane access in some states, including California.
As a result of aggressive pricing and the availability of the $7,500 federal tax credit whose benefit is immediately included, Carson Nissan will be able to offer a monthly lease payment beginning at
$349, not including state or local incentives, which could further reduce the net cost of the Nissan LEAF.
Imagine the possibility of never needing to go to a gas station again. Or of paying less than $3 for 100 miles behind the wheel. Or of creating zero emissions while driving! Nissan leads the industry by offering the first affordable, zero-emission vehicle for the mass market. Nissan LEAF truly is in a class by itself!>>>Reserve Your Nissan LEAF<<<
Nissan
Unveils "LEAF" - the World's First Electric Car Designed for
Affordability and Real-World
RequirementsYOKOHAMA,
Japan - Nissan Motor Co., Ltd. unveiled Nissan LEAF, the world's first
affordable, zero-emission car. Designed specifically for a lithium-ion
battery-powered chassis, Nissan LEAF is a medium-size hatchback that
comfortably seats five adults and has a range of more than 160km (100
miles) to satisfy real-world consumer
requirements.>>>Learn
More About the Nissan LEAF<<<Nissan
LEAFSlated
for launch in late 2010 in Japan, the United States, and Europe, Nissan
LEAF ushers in a new era of mobility - the zero-emission era. The car
is the embodiment of Nissan's radical, trans-formative vision for the
future and the culmination of decades of investment and
research.
"Nissan
LEAF is a tremendous accomplishment - one in which all Nissan employees
can take great pride," said Nissan President and CEO Carlos Ghosn. "We
have been working tirelessly to make this day a reality - the unveiling
of a real-world car that has zero - not simply reduced - emissions.
It's the first step in what is sure to be an exciting journey - for
people all over the world, for Nissan and for the
industry."

Key
characteristics of the LEAF
include:
1. Zero-emission power
train and platform
2. Affordable
pricing
3. Distinctive
design
4. Real-world range autonomy -
160km (100 miles)
5. Connected Mobility:
Advanced intelligent transportation (IT) system
The
"LEAF" name is a significant statement about the car itself. Just as
leaves purify the air in nature, so Nissan LEAF purifies mobility by
taking emissions out of the driving experience. Pricing details will be
announced closer to start of sales in late 2010; however, the company
expects the car to be competitively priced in the range of a
well-equipped C-segment vehicle. Additionally, Nissan LEAF is expected
to qualify for an array of significant local, regional and national tax
breaks and incentives in markets around the world. As an added benefit,
because the vehicle has less mechanical complexity than a traditional
gasoline-powered car, Nissan LEAF is designed to be friendly to the
wallet as well as to the environment.
Zero-Emission
MobilityNissan
LEAF is powered by laminated compact lithium-ion batteries, which
generate power output of over 90kW, while its electric motor delivers
80kW/280Nm. This ensures a highly responsive, fun-to-drive experience
that is in keeping with what consumers have come to expect from
traditional, gasoline-powered automobiles.
Unlike
internal-combustion engine (ICE) equipped vehicles, Nissan LEAF's power
train has no tail pipe, and thus no emission of CO2 or other greenhouse
gases. A combination of Nissan LEAF's regenerative braking system and
innovative lithium-ion battery packs enables the car to deliver a
driving range of more than 160km (100 miles) on one full charge*. (*US
LA4 mode)
Extensive consumer research demonstrates
that this
range satisfies the daily driving requirements of more than 70% of the
world's consumers who drive cars.
And, Nissan's
approach makes
charging easy and convenient. Nissan LEAF can be charged up to 80% of
its full capacity in just under 30 minutes with a quick charger.
Charging at home through a 200V outlet is estimated to take
approximately eight hours - ample time to enable an overnight refresh
for consumer and car alike.
>>>Learn
More About the Nissan LEAF<<<Real-World
CarThe
engineers and designers behind Nissan LEAF worked to create a
competitively priced real-world car that would enable Nissan to lead
mobility into the zero-emission era. To ensure comfort, spaciousness
and cargo capacity, Nissan LEAF employs a completely new chassis and
body layout.
"Our car had to be the world's first,
medium-size,
practical EV that motorists could afford and would want to use every
day. And that's what we've created. The styling will identify not only
Nissan LEAF but also the owner as a participant in the new era of
zero-emission mobility," said Masato INOUE, Product Chief
Designer.
Distinctive
DesignEven the smallest
details can yield tremendous effect.
Nissan
LEAF's frontal styling is characterized by a sharp, upright V-shaped
design featuring long, up-slanting light-emitting diode (LED)
headlights that employ a blue internal reflective design that
announces, "This car is special." But the headlights do more than make
a statement. They are also designed to cleverly split and redirect
airflow away from the door mirrors, thus reducing wind noise and drag.
And, the headlights provide yet one more benefit in that they consume
about 50 percent of the electricity of conventional lamps, which helps
Nissan LEAF to achieve its world-class range
autonomy.
Through
bright trim colors inside, Nissan LEAF creates a pleasing and stylish
cabin environment. An environmentally friendly "blue earth" color theme
originates from the Aqua Globe body color of Nissan LEAF's introductory
model. This theme is carried into the interior through blue dashboard
highlights and instrument illumination.
Connected Mobility IT
SystemNissan
LEAF employs an exclusive advanced IT system. Connected to a global
data center, the system can provide support, information, and
entertainment for drivers 24 hours a day.
The
dash-mounted
monitor displays Nissan LEAF's remaining power - or "reachable area" -
in addition to showing a selection of nearby charging
stations.
Another
state-of-the-art feature is the ability to use mobile phones to turn on
air-conditioning and set charging functions - even when Nissan LEAF is
powered down. An on-board remote-controlled timer can also be
pre-programmed to recharge batteries.
"The IT system
is a
critical advantage," says Tooru ABE, Chief Product Specialist. "We
wanted this vehicle to be a partner for the driver and an enhancement
for the passengers. We also wanted this vehicle to help create a
zero-emission community, and these IT features will help make that
possible."
Holistic Approach to Zero-Emission
Mobility and Eco-Friendly
InnovationNissan
LEAF is a critical first step in establishing the era of zero-emission
mobility; however, Nissan recognizes that internal-combustion engine
(ICE) technologies will play a vital role in global transportation for
decades to come. Because of this, Nissan is implementing its
zero-emission vision through a holistic approach, which provides
consumers a comprehensive range of eco-friendly technologies from which
to choose.
For some consumers, Nissan LEAF will be
the perfect
match, and the only car they will ever need. For others, Nissan LEAF
will be a logical addition to the family fleet - the optimal choice for
the daily commute, for example.
While zero-emission
is the
ultimate goal, the company is committed to ongoing innovation in
eco-friendly technologies that increase efficiency and reduce
emissions. As a result, Nissan offers a comprehensive suite of
automotive technologies, including CVT, Idle Stop, HEV, Clean Diesel,
and ongoing research and investment in FCV
technology.
Worldwide
PartnersZero-emission
mobility programs under the banner of the Renault-Nissan Alliance
include partnerships with countries such as the UK and Portugal, local
governments in Japan and the USA, and other sectors, for a total of
nearly 30 partnerships worldwide.
In these
partnerships major efforts focus on three
areas:
1. Development of a
comprehensive charging infrastructure through public and private
investment,
2. Incentives and subsidies
from local, regional, and national governments,
and
3. Public education on the individual
and societal benefits of zero-emissions
mobility.
Zero-Emission Vehicle
ProductionNissan
LEAF is the first in the company's forthcoming line of EVs and is a
major milestone in the realization of the Renault-Nissan Alliance's
vision for zero-emission mobility. The first of Nissan's EV's will be
manufactured at Oppama, Japan, with additional capacity planned for
Smyrna, Tennessee, USA. Meanwhile, lithium-ion batteries are being
produced in Zama, Japan, with additional capacity planned for the USA,
the UK and Portugal, and other sites for investment are under study
around the world.
>>>Learn
More About the Nissan LEAF<<<